Awarded DC partnership of the year!

Why have a dog and bark yourself?

Computers are much better than humans at routine handling and manipulation of data. However, in many businesses, skilled marketers still spend too much time assembling basic data for analysis and reporting. Let our Compas software free your staff for the creative stuff that cannot be automated.

Come and see us at Marketing Week Live – 8/9 March

We are delighted to have been offered a last-minute opportunity to exhibit at the Marketing Week Live exhibition in Olympia on the 8th and 9th March. Come and see […]

See us at TFM 2016 – stand T1132

On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and […]

The benefits of integrating planning with reporting

Combining the planning and evaluation of trade promotions, or direct marketing campaigns, into the same set of tools benefits both activities. It promotes better feedback from historical performance into the planning process, and ensures that actual sales can be viewed in the context of the original plan without the need for laborious copying of data.

In praise of micro-IT

Sometimes small investments in IT to ease the flow of data around a business can have transformational effects. In terms of pure ROI, such 'micro-IT' is hard to beat!

Harvesting web data – a first sip at the Big Data firehose

Harvesting data from the internet, through a mix of web scraping and published APIs can help canny businesses to steal a march on their competitors at low cost.

See the complete picture for your business, by bringing together data from multiple sources

What is the problem with multi-source data?

Whatever field your business operates in, you almost certainly depend on a whole range of different data sources for management, planning and forecasting. […]

Do you really know which of your campaigns actually make you money?

In direct marketing, evaluating which campaigns actually add long-term value requires a lot of data and sophisticated analytics. Investment in the right tools can have a substantial impact on the bottom line.

Enabling the data-driven organisation – TFM&A2015

We were proud to be sponsors of the 2015 Marketing University at the highly regarded Technology for Marketing and Advertising conference in Olympia, London (TFM&A 2015). As part of […]

Big Data for the smaller business – TFM&A 2015

On 25th March we addressed the Technology for Marketing and Advertising show (TFM&A) in Olympia, London on the subject of ‘Big Data for the smaller business’. The talk formed […]