On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and Direct Marketing tracks of the show, talking on topics such as forecasting customer lifetime value, how to become more data-driven as an organisation and ‘Big data for the smaller business‘.
This year, we will not be speaking, but instead will concentrate on promoting our software for campaign planning and analysis. This makes it easy for companies to plan and evaluate marketing activity as discrete campaigns with a start date, sales profile and associated costs and products etc. However, as well as treating the campaign as a single unit for planing and analysis purposes, it also seamlessly integrates it into the overall sales and profit forecasts for the business as a whole. Running campaigns can be automatically updated based on early results, and any changes to running and planned campaigns are instantly reflected in an updated demand forecast.
Campaigns can be planned in terms of total volume, incremental volume or percentage uplift to baseline and automatic snapshots can allow the business to compare how the forecast has changed over the past weeks and months.
The net result is less time spent planning and more time spent selling. More accurate forecasts lead to reduced inventory costs with fewer stock-outs, and integrated analytics help marketers to improve the ROI of future activity.
Come and see us on stand T1132 on the first floor so we can discuss how we can help you.