We are delighted to have been offered a last-minute opportunity to exhibit at the Marketing Week Live exhibition in Olympia on the 8th and 9th March. Come and see us on stand MD904, directly opposite the main Marketing Academy Stage. We will be showcasing our award-winning software for planning and evaluating marketing campaigns, which is now also available on a Software as a Service (SaaS) basis.
Our software brings a level of discipline and and integration with other functions that is often sadly lacking in the field of Marketing. It allows marketers to sketch out an entire plan in as much or as little detail as they wish and to see all of the impacts on demand, revenue, profit and resource requirements that flow from that plan. In some ways it operates like a mini-ERP system, but without all the massive costs and disruption usually associated with those. For businesses that have an existing ERP system like SAP or AX, it still provides significant benefits by acting as a specialised marketing module – taking in actual sales data and feeding back marketing plans and sales forecasts.
By integrating the planning and reporting of activities, it always provides an up-to-date view on how a campaign is performing, and provides marketers with the insights they need to improve the targeting of marketing spend in the future. For company executives, it can provide a top-level view of year-to-date and year-to-go sales and revenues, with the benefit that each number can be drilled into right down to the activity that generated it.
Because the software is always tailored to the specific organisation where it is to be implemented, it can be rolled out with the minimum of disruption to existing practices. For businesses that currently take a somewhat ad-hoc, spreadsheet-based approach to planning, it immediately brings the following benefits:
- Increased efficiency – release talented staff for more productive and creative work by streamlining the planning and reporting process.
- Resource optimisation – better forecasts allow for tighter management of both inventory and flexible staffing (e.g. in a warehouse or call centre).
- Improved marketing ROI – marketers can draw on the analysis of past campaigns to make better decisions for the future. Immediate access to early test results allows marketers to respond dynamically.
- Improved capital allocation – as well as working with individual marketing activities, the software also provides a top-level view of the business over time. This provides a robust data-driven foundation to support strategic decisions by management.