Our business analytics practice: distilling information from data and developing sophisticated models
Improving campaign planning in Direct Marketing
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk described the Global Marketing System which we have developed for Direct Wines and which underpins all of their marketing across the world.
TFM&A 2014
In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference in Earls Court. We presented two case studies from our work […]
Promotional planning and evaluation
Running effective trade promotions is essential to success in today’s FMCG marketplace, accounting for around half of total marketing spend. For Unilever UK, we developed a system to allow […]