DC Innovator Award winner!

About Terry Hogan

This author has not yet filled in any details.
So far Terry Hogan has created 26 entries.

Early warning is key to margin management

Early indications of how products are performing can help marketers avoid ending up with too much unsold stock at the end of the season. This is critical to achieving a good overall margin.

Marketing – a data-driven approach to planning and analysis

In March 2018, we presented a talk to Marketing Week Live, entitled "How sophisticated businesses are taking a data-driven approach to marketing planning and analysis". This post summarises the key messages and provides access to the slides used in the talk.

Taking Marketing Seriously

Taking marketing seriously requires businesses to plan in detail, evaluate all campaigns in a structured and methodical way, and capture the results in a searchable database. It also entails giving marketers the tools and data they need to do their job to the best of their ability.

Try out Compas at Smarter Business Tech Live in Manchester

Come and try out our new Compas Marketing Management System at Smarter Business Tech Live in Manchester Central on 15th and 16th November

Come and visit our stand at TFM 2017

We are delighted to be back again this year at the Technology for Marketing/eCommerce Expo shows in Olympia on 27th and 28th September. Our stand, E1192, is situated on […]

Why have a dog and bark yourself?

Computers are much better than humans at routine handling and manipulation of data. However, in many businesses, skilled marketers still spend too much time assembling basic data for analysis and reporting. Let our Compas software free your staff for the creative stuff that cannot be automated.

Free your business from the constraints of two-dimensional planning

Many businesses plan substantial marketing budgets in spreadsheets like Excel. However, business data is inherently multi-dimensional and deserves more careful handling than is possible in a file-based system. Our award-winning COMPAS software is powerful, easy to implement and addresses all of the planning and reporting needs of a sophisticated marketing department.

It’s time to take marketing seriously

Marketing spend - especially on relatively short-term events - is just as susceptible to rigorous measurement as other parts of the business, so we have developed software to do just that.

Come and see us at Marketing Week Live – 8/9 March

We are delighted to have been offered a last-minute opportunity to exhibit at the Marketing Week Live exhibition in Olympia on the 8th and 9th March. Come and see […]

See us at TFM 2016 – stand T1132

On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and […]