Awarded DC partnership of the year!

Why have a dog and bark yourself?

Computers are much better than humans at routine handling and manipulation of data. However, in many businesses, skilled marketers still spend too much time assembling basic data for analysis and reporting. Let our Compas software free your staff for the creative stuff that cannot be automated.

Free your business from the constraints of two-dimensional planning

Many businesses plan substantial marketing budgets in spreadsheets like Excel. However, business data is inherently multi-dimensional and deserves more careful handling than is possible in a file-based system. Our award-winning COMPAS software is powerful, easy to implement and addresses all of the planning and reporting needs of a sophisticated marketing department.

It’s time to take marketing seriously

Marketing spend - especially on relatively short-term events - is just as susceptible to rigorous measurement as other parts of the business, so we have developed software to do just that.

Come and see us at Marketing Week Live – 8/9 March

We are delighted to have been offered a last-minute opportunity to exhibit at the Marketing Week Live exhibition in Olympia on the 8th and 9th March. Come and see […]

See us at TFM 2016 – stand T1132

On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and […]

The benefits of integrating planning with reporting

Combining the planning and evaluation of trade promotions, or direct marketing campaigns, into the same set of tools benefits both activities. It promotes better feedback from historical performance into the planning process, and ensures that actual sales can be viewed in the context of the original plan without the need for laborious copying of data.

Do you really know which of your campaigns actually make you money?

In direct marketing, evaluating which campaigns actually add long-term value requires a lot of data and sophisticated analytics. Investment in the right tools can have a substantial impact on the bottom line.

Golden Orb to present at Direct Commerce Association Annual Summit

The Direct Commerce Association (DCA) is a not-for-profit trade body established in 2004 with the specific aim of supporting businesses in all areas of the multi-channel retail community. At […]

Forecasting customer lifetime value

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk set out the principles underlying the notion of customer lifetime value and explained the data requirements and mathematical techniques needed in order to calculate it.

Improving campaign planning in Direct Marketing

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk described the Global Marketing System which we have developed for Direct Wines and which underpins all of their marketing across the world.