Awarded DC partnership of the year!

Do you really know which of your campaigns actually make you money?

In direct marketing, evaluating which campaigns actually add long-term value requires a lot of data and sophisticated analytics. Investment in the right tools can have a substantial impact on the bottom line.

Golden Orb to present at Direct Commerce Association Annual Summit

The Direct Commerce Association (DCA) is a not-for-profit trade body established in 2004 with the specific aim of supporting businesses in all areas of the multi-channel retail community. At […]

Enabling the data-driven organisation – TFM&A2015

We were proud to be sponsors of the 2015 Marketing University at the highly regarded Technology for Marketing and Advertising conference in Olympia, London (TFM&A 2015). As part of […]

Using ASP.NET with Oracle OLAP

We have been using a combination of ASP.NET and Oracle OLAP for some years to build sophisticated planning and reporting tools and found them to work very well together. […]

Forecasting customer lifetime value

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk set out the principles underlying the notion of customer lifetime value and explained the data requirements and mathematical techniques needed in order to calculate it.

TFM&A 2014

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference in Earls Court. We presented two case studies from our work […]