DC Innovator Award winner!

Early warning is key to margin management

Early indications of how products are performing can help marketers avoid ending up with too much unsold stock at the end of the season. This is critical to achieving a good overall margin.
By |September 10th, 2018|Blog, Business Analytics, Direct Marketing, Marketing Tools, Planning Software, Predictive Modelling|0 Comments|
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Marketing – a data-driven approach to planning and analysis

In March 2018, we presented a talk to Marketing Week Live, entitled "How sophisticated businesses are taking a data-driven approach to marketing planning and analysis". This post summarises the key messages and provides access to the slides used in the talk.
By |April 26th, 2018|Blog, Business Analytics, Direct Marketing, Marketing Tools, Planning Software, Predictive Modelling|0 Comments|
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Try out Compas at Smarter Business Tech Live in Manchester

Come and try out our new Compas Marketing Management System at Smarter Business Tech Live in Manchester Central on 15th and 16th November
By |November 1st, 2017|Blog, Business Analytics, Direct Marketing, Marketing Tools, Planning Software, Predictive Modelling|0 Comments|
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Do you really know which of your campaigns actually make you money?

In direct marketing, evaluating which campaigns actually add long-term value requires a lot of data and sophisticated analytics. Investment in the right tools can have a substantial impact on the bottom line.
By |August 21st, 2015|Blog, Business Analytics, Direct Marketing, Predictive Modelling, Software Development|0 Comments|
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Golden Orb to present at Direct Commerce Association Annual Summit

The Direct Commerce Association (DCA) is a not-for-profit trade body established in 2004 with the specific aim of supporting businesses in all areas of the multi-channel retail community. At […]

By |May 21st, 2015|Blog, Direct Marketing, Predictive Modelling, Software Development|0 Comments|
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Enabling the data-driven organisation – TFM&A2015

We were proud to be sponsors of the 2015 Marketing University at the highly regarded Technology for Marketing and Advertising conference in Olympia, London (TFM&A 2015). As part of […]

By |March 17th, 2015|Blog, Business Analytics, Predictive Modelling|0 Comments|
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Using ASP.NET with Oracle OLAP

We have been using a combination of ASP.NET and Oracle OLAP for some years to build sophisticated planning and reporting tools and found them to work very well together. […]

By |September 9th, 2014|Blog, Business Analytics, Predictive Modelling, Software Development, Technical|0 Comments|
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Forecasting customer lifetime value

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk set out the principles underlying the notion of customer lifetime value and explained the data requirements and mathematical techniques needed in order to calculate it.
By |May 12th, 2014|Blog, Direct Marketing, Predictive Modelling|0 Comments|
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TFM&A 2014

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference in Earls Court. We presented two case studies from our work […]

By |May 12th, 2014|Blog, Business Analytics, Direct Marketing, Predictive Modelling, Software Development|0 Comments|
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