Awarded DC partnership of the year!

Why have a dog and bark yourself?

Computers are much better than humans at routine handling and manipulation of data. However, in many businesses, skilled marketers still spend too much time assembling basic data for analysis and reporting. Let our Compas software free your staff for the creative stuff that cannot be automated.

Free your business from the constraints of two-dimensional planning

Many businesses plan substantial marketing budgets in spreadsheets like Excel. However, business data is inherently multi-dimensional and deserves more careful handling than is possible in a file-based system. Our award-winning COMPAS software is powerful, easy to implement and addresses all of the planning and reporting needs of a sophisticated marketing department.

It’s time to take marketing seriously

Marketing spend - especially on relatively short-term events - is just as susceptible to rigorous measurement as other parts of the business, so we have developed software to do just that.

Come and see us at Marketing Week Live – 8/9 March

We are delighted to have been offered a last-minute opportunity to exhibit at the Marketing Week Live exhibition in Olympia on the 8th and 9th March. Come and see […]

See us at TFM 2016 – stand T1132

On 28th and 29th September 2016, we shall be exhibiting at the Technology for Marketing show (TFM) in Olympia, London. In previous years, we have sponsored the Data and […]

Data scraping using Python

In an earlier post, I mentioned a piece of work we had done for a part of Oxford University, in which we extracted details from a number of documents […]

By |September 14th, 2016|Blog, Technical|0 Comments|

The benefits of integrating planning with reporting

Combining the planning and evaluation of trade promotions, or direct marketing campaigns, into the same set of tools benefits both activities. It promotes better feedback from historical performance into the planning process, and ensures that actual sales can be viewed in the context of the original plan without the need for laborious copying of data.

Planning in a time of uncertainty

There is no doubt that the recent Brexit vote will increase uncertainty in the short to medium term. The best thing that small and medium-sized enterprises can do to prepare is to ensure that they use all available data and the best possible tools when planning for the future.

In praise of micro-IT

Sometimes small investments in IT to ease the flow of data around a business can have transformational effects. In terms of pure ROI, such 'micro-IT' is hard to beat!

Harvesting web data – a first sip at the Big Data firehose

Harvesting data from the internet, through a mix of web scraping and published APIs can help canny businesses to steal a march on their competitors at low cost.