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About Terry Hogan

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So far Terry Hogan has created 26 entries.

Managing the legacy of OFA

Oracle Financial Analyzer (OFA) has been out of support for many years, yet the huge investment made in it makes it hard for many companies to move away. Whether it is support you need, or assistance with finding an alternative, we can help.

Data migration via the clipboard

How can you safely migrate data to a new system when copying it straight into the database is not an option? Our innovative solution used the clipboard to allow bulk copying of data into a new system through the front end without risk of human error.

Forecasting customer lifetime value

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk set out the principles underlying the notion of customer lifetime value and explained the data requirements and mathematical techniques needed in order to calculate it.

Improving campaign planning in Direct Marketing

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference (TFM&A) at Earls Court in London. This talk described the Global Marketing System which we have developed for Direct Wines and which underpins all of their marketing across the world.

TFM&A 2014

In February 2014, Golden Orb sponsored the Direct Marketing theatre at the Technology for Marketing and Advertising conference in Earls Court. We presented two case studies from our work […]

Promotional planning and evaluation

Running effective trade promotions is essential to success in today’s FMCG marketplace, accounting for around half of total marketing spend. For Unilever UK, we developed a system to allow […]

By |January 23rd, 2008|Business Analytics, Software Development, Technical|Comments Off on Promotional planning and evaluation|