Harness the power of IT to improve your marketing
Golden Orb is a UK-based management consultancy specialising in using computer technology to solve complex business problems. Our award-winning marketing software helps businesses to apply the same level of discipline to that function as has long been applied to other parts of the organisation, such as finance and logistics. By combining the planning and evaluation of marketing activities in the same system, our software streamlines the budgeting process, allows plans to be updated dynamically as actual data comes in, and generates a rich database to help optimise future spend.
Supporting data-driven businesses
Our consultancy business undertakes bespoke data analysis and develops software for analytical and planning applications. Industries served in recent years include FMCG, Direct Marketing, Financial Services, Healthcare and Consumer Electronics but our techniques are applicable across a wide range of industries and functions.
Our starting point is always to identify your real business issues and then ensure the best use of IT to deliver an effective solution. This could involve making better use of your existing systems or developing a bespoke solution. Whether your budget is £2,000 or £200,000 we aim to help you improve the use of your data and maximise the return on your investment.